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GE Appliances Sweeps Builder Magazine Survey
GE Appliances scored big in Builder magazine's 2012 Brand Use Study*, sweeping all major appliances categories as the brand "used most often" and the brand "used in the past two years," and scoring top honors for brand familiarity in four of the five categories.
*The 2012 survey of 10,800 single-family and multi-family builders was conducted by Hanley Wood and Readex from August 9 to Sept. 29, 2011.
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