GE Appliances Main Privacy Center Image
GE Appliances Privacy Center with All the Logos


effective june 1, 2022

When you visit or interact with our sites, services, applications, tools or messaging (our “online services”), we or our authorized service providers may use cookies, web beacons, software development kits, and other similar technologies for storing information to help provide you with a better, faster, and safer experience and for advertising purposes. In this Notice, we use the term “cookies” to refer to all of the technologies noted above.

This Notice is designed to help you understand more about these technologies and our use of them on our sites and in our services, applications, and tools. Below is a summary of a few key things you should know about our use of such technologies.

What cookies do we use and why?

When we use cookies (technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other device that allow us to record certain pieces of information whenever you visit or interact with our sites, services, applications, messaging, and tools) we may classify them into the following categories:

  • Essential” cookies are necessary for our online services to operate and are always enabled.

  • “Performance” or “Analytics” cookies allow gathering of information to help us understand how effective our content is, what interests our users have, and to improve how our online services work. In addition, we use web beacons, tracking pixels and similar services to understand more about the visitors to the Website, and to count visitor numbers and performance cookies to track how many individual users access the Website and how often. This information is used for statistical purposes and to improve how the Website works and it is not our intention to use such information to personally identify any user. However, if at any time you register and sign into our online services, we may combine such data with information from our web analytic services and cookies to analyze how you use the Website in more detail.

  • “Functional” cookies allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites.

  • “Advertising” cookies and other technologies may be used by us or by third parties to deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement. We may use cookies and web beacons (also known as pixel tags) to determine which users have come to the Website after viewing an advertisement we have served on such third-party websites. We also work with such third parties to collect data so that we can determine the effectiveness of our ads and serve ads targeted to your interests. The use of web beacons does not provide us with any personal information and we do not use this technology to access your personal information. It is used only to compile aggregated data about users who visit the Website and to gauge the effectiveness of our ads. Web beacons do not place information on your device, but may work in conjunction with cookies to monitor activity. You cannot remove or block web beacons, but you can remove or block cookies with which they work to block the collection of information about your user activity.

Please see the Cookie Settings link for more detailed information on the cookies we use on the online services you are using. The Cookie Settings link may be located in the page footer or via the menu bar or application settings.

how to control cookies

Any personal information that we collect and store through use of these technologies for categories 2 through 4 above is based on a conspicuous disclosure on our online services (and, consistent with applicable law, your consent) during your first visit. You can control and manage cookies in various ways. Please bear in mind that removing or blocking cookies can impact your user experience and parts of the online services may no longer be fully accessible.

If you do not accept the use of these cookies or wish to change your cookie preferences, please click the applicable Cookie Settings link on the online services you are using. You may also be able to change your browser settings to manage and control cookies; you can find detailed information on how to do so at

Accepting or declining cookies is limited to the online service you are using and will not be reflected on other web browsers, or on other sites, or on pages that may be hyperlinked from the Website. For more information on cookies used by other sites and pages, please refer to the specific Cookie Settings link located on those sites, if available.

email communications

We may also use tracking technologies to determine whether you have read, clicked on, or forwarded certain email communications we send to you so that we can make our communications more helpful and interesting. If you do not wish us to confirm whether you have opened, clicked on, or forwarded our communications, you will need to unsubscribe, as it is not possible for us to send these emails without tracking enabled. Registered subscribers can update their communication preferences at any time by contacting us, or you can unsubscribe following the instructions in the individual email communications you receive from us.

We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the top of this page, and such modified or amended Cookie Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Cookie Notice to be informed about how we are using cookies.