As the leading home appliances company in the US, we have a deep understanding of how to improve people’s lives at home by building products they trust. We are equally committed to earning your trust in how we safeguard your data and protect your privacy.
Our commitment to transparency is unwavering. We ensure you are fully informed about what personal data we collect, how and why it's used, and who we share it with. Because this information is about you, we provide tools to manage your data preferences and to exercise control over your personal information.
Your security is our top priority. Just as we apply advanced technologies in designing and manufacturing our appliances, we embed privacy from the ground up into our products and services. We employ state of the art security measures to protect your data from unauthorized access and other vulnerabilities. The digital landscape is constantly changing, and so are we. We regularly update our security protocols to stay ahead of emerging threats, giving you peace of mind that your data is safe.
At GE Appliances, we want you to know what data we collect, how we use it, and why. We make this information easy to find and understand so you can make informed decisions.
Because we believe in openness and accessibility, we are committed to transparency about our data privacy practices. We want you to know what information we gather, how we use it to improve your customer experience, and why we use it. Whether we are using your data for enhancing our products’ value and performance, personalizing your interactions, or troubleshooting service issues, we ensure you have the details necessary to understand the processes we employ when handling your data.
What Data We Collect
We collect personal data when you interact with us. The type of data we collect depends on the interaction with you. For example, when you register an appliance, request service, or arrange for the delivery or installation of a product, we collect your contact information. When you purchase products or services, we collect payment and product information. When you visit our websites we gather information about your browsing activity, including purchase history and the pages you visit. When you connect your appliances to the web using our mobile applications, we collect data to analyze how the appliance operates and to troubleshoot maintenance or performance problems.
How We Use Your Data
We use personal data for purposes such as registering your appliances, fulfilling purchases and service requests, providing product information, and enrolling you in promotional offerings. We also use your data to serve relevant ads based on your interests, to allow you to connect your products to our cloud platform, and to help us understand how you use our products and services. Additionally, we use this data for internal business operations, which include improving products and services, securing our systems, and preventing fraud. We disclose personal data to our service providers for the following purposes:
These third parties support us by providing services on our behalf, supporting our IT systems, analyzing our offerings, or helping secure your data. We ensure that third parties are bound by contracts that require them to protect your information as we do.
We empower you with simple, user-friendly tools to manage your data preferences and give you clear choices about how your data is used.
At GE Appliances, we are committed to ensuring you have control over how your personal information is used. That is why we provide accessible tools to manage your data preferences. We enable you to opt out of receiving marketing communications, opt out of the sale of your personal data, and manage the types of communications you receive from us. Through our online cookie consent tools, you can also disable tracking technologies and control which data you share with us. We honor global privacy controls in your browser, automatically allowing you to opt out of advertising-related tracking.
We recognize that each person has a different comfort level regarding their personal information, so we offer meaningful choices tailored to your preferences. By providing you these choices, we allow you to personalize your experience to reflect your your privacy preferences.
We use advanced security controls to protect personal data from unauthorized use or disclosure, including industry-standard encryption and restrictive access control protocols centered around the principle of least privilege and need-to-know. Our security protocols are proactively monitored and updated to address emerging threats and to ensure the protection of your data.
At GE Appliances, we understand the importance of your personal data and we prioritize its protection. We safeguard your data with robust information security measures, including encryption, secure access protocols, and regular audits.
As threats to data security evolve, we continuously update and improve our security measures. Our dedicated security team monitors our systems to identify potential vulnerabilities and strengthen our defenses. By prioritizing security, we aim to maintain a safe environment for your data.
We use personal data in a transparent, fair, and lawful manner, staying compliant with rapidly evolving legal and industry standards.
GE Appliances is committed to using your personal data transparently and fairly in accordance with all applicable privacy laws.
We regularly review and update our data processing practices to ensure they remain compliant with applicable legal requirements. In accordance with law, we provide disclosures of our privacy practices, support your rights to access, correct, and/or delete your personal data from our systems, and limit the collection and use of your data. By adhering to evolving legal standards and established industry practices, we aim to build a foundation of integrity, trust, and compliance.
Because we understand how important your data is, we begin integrating privacy and security into our products at the early design stage and continue all the way through to when you use them in your home.
At GE Appliances, privacy is built into every stage of our product development process. From the design phase to the final product, we ensure privacy and security features are integrated into our systems and solutions.
Our approach to Privacy by Design (PbD) means we actively design processes to prevent privacy risks, not just respond to them. We embed privacy protections and considerations into every decision while developing our appliances, websites, and mobile apps.
We follow core PbD principles:
1. Our privacy-first attitude supports a preventive approach to privacy. We proactively build processes to prevent privacy risks from occurring.
2. Embedded privacy means protecting users’ data; privacy is part of every design conversation. Our concerns about your privacy are woven into the development of all our products and services.
3. We employ comprehensive security. This means providing full lifecycle protection from the time data is collected until it is deleted.
4. Our respect for users’ privacy means we always consider their interests. Our privacy features allow users to manage their data, reflecting our commitment to respecting their choices and privacy rights.
Product Security
Our smart appliances are designed to deliver a safe and secure connected home experience
Our Privacy Statement
Get more information about how we respect your rights and protect your personal information