Simplifying Appliance Selection: A Guide for Builders

Today’s homebuyers have higher expectations– and builders need appliance solutions that align with every price point and lifestyle.

or homebuilders, delivering the right appliances is a key part of the value equation. In every new build, appliances represent both a major investment and a meaningful touchpoint for buyer satisfaction.

At GE Appliances Pro, we understand that every home has a unique buyer and budget. That’s why we offer a House of Brands with tailored appliance packages that match the needs of first-time buyers, move-up buyers, premium homebuyers, and luxury homebuyers alike. From high-performance, budget-conscious options to sleek, pro-style designs, our portfolio ensures builders have the right tools for every tier.

Equally important is a national service and supply chain network, combined with dedicated builder support teams that provide expert planning , real-time coordination, and responsive service, to keep projects moving forward on schedule and stress-free.

Appliances That Align With Buyer Expectations

When seeking appliance packages for new homes, it's important to consider homeowner needs, while maintaining a quality appliance partner. GE Appliance Pro offers a complete portfolio that supports every homebuyer segment, helping builders find the right solution for every price point and plan.

For Entry-Level Buyers

Affordability, simplicity, and everyday reliability are top priorities for first-time homebuyers and essential considerations for builders in the entry-level segment. Appliance packages at this tier must deliver practical performance and straightforward features while staying within budget and build timelines.

In the kitchen, intuitive controls and consistent cooking results help new homeowners feel confident with daily meal prep. Multi-burner ranges with straightforward functions and self-cleaning capabilities offer convenience without unnecessary complexity.

For refrigeration, focus on functionality and space efficiency. Adjustable shelving, crisper drawers, and well-lit interiors support flexible food storage in compact layouts, helping maximize every square foot of usable space.

Builder priorities at this level include:

• Functional finishes designed for daily use

• Reliable performance with intuitive, easy-to-use controls

• Flexible refrigerator storage features like crispers and adjustable shelving

• Brand-name trust and warranty coverage that offer peace of mind

 

Recommended Solution:

Hotpoint delivers reliable performance and durable design at an approachable price. With practical features and a legacy of dependability, Hotpoint gives new homeowners confidence in their kitchen while helping builders meet the demands of budget-conscious projects.

Move-Up Buyers

Move-up buyers are ready for their next step and are seeking dependable appliances that feel like a lifestyle upgrade, with features and performance that support busy households. These buyers value function, quality, and practical features that enhance everyday living without adding complexity.

In the kitchen, appliances should offer greater capacity, quiet operation, and thoughtful functionality. Ranges with fast preheat, convection cooking, and self-cleaning options support flexible routines. Smart features like remote monitoring, delay start, or maintenance alerts are appealing when they offer clear, tangible benefits

Refrigeration in this tier should prioritize space and efficiency. Deeper bins, spill-proof shelves, and dedicated zones for produce or beverages help streamline storage. Clean finishes and quiet operation contribute to an elevated, family-friendly kitchen experience.

Builder priorities for this tier include:

• High-capacity appliances that support growing families and frequent use

• Quiet performance and modern convenience features that enhance daily routines

• ENERGY STAR® certified options to support long-term utility savings

• Practical smart features that offer control, alerts, or diagnostics

• Durable, design-forward finishes that elevate the space without driving up cost

 

Recommended Solution:
GE Appliances delivers reliable performance, family-friendly features, and trusted quality that align with the expectations of move-up buyers. From convection cooking to ENERGY STAR® certified refrigeration, GE provides the right mix of functionality and familiarity, helping builders meet market demand while staying on schedule and within budget.

For smaller floorplans or urban-focused developments, Haier offers a compact, design-forward appliance suite that brings modern efficiency and style to city living, making it a smart solution for multi-unit or space-conscious builds.

For Premium Homebuyers

Homebuyers in the premium tier expect more than reliable performance. They’re looking for smart technology, elevated design, and features that enhance their kitchen as both a functional space and a visual centerpiece. These buyers are often on their second or third home and are ready to invest in appliances that reflect their style, simplify daily routines, and support modern living.

Appliances in this tier should deliver a more advanced experience by combining performance, personalization, and purposeful technology. Premium buyers expect appliances that not only simplify meal prep, but also complement their personal style and integrate with a connected, curated lifestyle.

Features like guided cooking, convection with air-fry capability, and app-enabled control appeal to buyers seeking flexibility and convenience. Voice compatibility, mobile alerts, and diagnostic tools help support busy households with real-time information and control.

Refrigeration should reflect a balance of innovation and design. Hands-free water dispensers, convertible drawers, and smart temperature management systems enhance function and flexibility. Design-conscious buyers are also drawn to premium finishes, customizable hardware, and appliance suites that feel intentionally styled to complement high-end interiors.

Dishwashers in this tier are expected to be highly adaptable and visually refined. Customizable rack configurations, hidden controls, and design-aligned finishes contribute to a polished, integrated experience. Minimal noise levels support open-concept living and elevate the overall feel of the space. At this level, homeowners are not just selecting appliances—they’re curating a kitchen that reflects both personal taste and modern expectations.

 

Builder priorities for this tier include:

• Smart features available in select models to enhance control, convenience, and personalization

• Premium finishes and customizable hardware that align with design-forward buyer expectations

• High-efficiency performance that balances energy savings with elevated aesthetics

• A refined user experience supported by intuitive interfaces and cohesive appliance suites

 

Recommended Solution:
GE Profile delivers purposeful innovation through features like guided cooking, air fry capability, and WiFi-enabled controls. Select models offer compatibility with SmartHQ, allowing homeowners to monitor and manage appliances remotely when connected. This makes Profile a strong fit for tech-forward buyers who value both performance and convenience.

Café blends advanced cooking features with personalized design. Premium finishes and customizable hardware give homeowners the ability to tailor their appliances to match their style, while connected features add an extra layer of control. For buyers who care as much about design expression as they do smart performance, Café provides a compelling solution.

For Luxury & Custom Homebuyers

At the top end of the market, homeowners expect appliances that deliver both visual impact and uncompromising performance. In luxury homes, the kitchen is often the centerpiece, and appliances must integrate seamlessly into architectural design while offering chef-level capabilities.

Buyers in this tier seek elevated experiences: induction cooktops with precise temperature control, advanced refrigeration systems with zoned temperature control and consistent airflow, and built-in dishwashers that operate quietly without disrupting open-concept environments. Flexibility is also essential. Custom configurations that include professional-grade cooktops, precision induction, and built-in wall ovens give designers and homeowners flexibility in both layout and function, whether for entertaining, daily use, or smart home integration.

Equally important is the ownership experience. Buyers in this tier often expect white-glove delivery, professional installation, and ongoing service support that reflects the level of their investment. Builders should consider appliance partners who offer premium service programs and dedicated support options that align with high-end homeowner expectations.

Builder priorities for this tier include:

• Precision induction cooking, sous vide capabilities, and professional-grade ventilation

• Advanced refrigeration systems that preserve food quality and reduce odor transfer

• Connected appliances with intuitive, touch-based controls that complement smart home ecosystems

• Product suites designed to make a visual statement without compromising integration

• Access to premium service programs that support a high-end homeowner experience

Recommended Solution:

Monogram redefines the high-end kitchen with appliances that embody precision, craftsmanship, and purposeful design. From fully integrated refrigeration to ultra-quiet dishwashers and striking, professionally styled appliances, Monogram gives builders the tools to deliver performance, presence, and a premium ownership experience.

 

Matching Appliance Solutions to Buyer Profiles

Tackling Builder Challenges Head-On

Balancing Investment with Buyer Expectations

Builders need to deliver the right features without overextending budget or build scope. GE Appliances Pro offers a flexible mix of appliance brands and finish options across multiple price tiers, helping you align product selections to buyer expectations, manage budgets with confidence, and stay competitive in every build segment.

Keeping Projects on Track

GE Appliances Pro supports project timelines with a builder-dedicated infrastructure that goes beyond product availability. Our nationwide sales and support teams, working in concert with a trusted network of builder distributor partners, help align appliance planning with construction schedules across every region and scale.

Combined with dependable lead times, real-time tracking tools, and coordinated delivery options, this connected support system helps reduce jobsite delays, streamline installation, and keep projects on schedule from start to finish.

 

Supporting You Beyond the Sale

The relationship doesn’t end at install. GE Appliances Pro continues to support both builders and homebuyers with SmartHQ-enabled appliances that offer software updates and remote diagnostics, along with a nationwide network of factory-trained technicians through Bodewell, the dedicated service brand of GE Appliances.

Fewer callbacks and faster resolutions help protect timelines and improve homebuyer satisfaction, reinforcing confidence long after move-in.

 Why GE Appliances Pro?

With a brand for every build, dedicated programs and tools built around the needs of professional builders, and a nationwide delivery and support network, GE Appliances Pro helps single-family builders deliver the right appliance solution for every plan, price point, and buyer.

• Builder-focused sales expertise to support planning, specification, and execution

• National delivery and distribution coverage, including support through trusted builder distributors

• Smart, connected appliances and reliable post-close service through Bodewell

• Additional product solutions for single-family homes, including water heaters, HVAC systems, and whole-home water filtration

Let’s Build Success, Together

From opening price point to luxury custom homes, GE Appliances Pro offers appliance solutions tailored to every price point and homeowner profile.

Explore GE options that align with your build strategy and buyer expectations.

Download our Builder Guide:
A Brand for Every Build (PDF)

Need help finding the right fit? Connect with a GE Appliances Pro representative to get support from planning to final install.