High-Profile Pair in the Square Event - GE Profile Frontload Laundry Pair

Watch the Auction in the Square - Missed the big event? Watch Alison Sweeney auction off a pair of Ryan Seacrest's jeans.

Read Event Highlights - Read all about our Aug. 26 event in Times Square.

GE transforms imagination into exceptional products. Learn more about our tradition of innovation and our new washer/dryer pair.

When you're passionate about innovation, you want to share it. We're proud of our latest breakthrough: the GE Profile™ frontload laundry pair with the SmartDispense™ pedestal. Just refill the detergent every six months* and let it work for you.

100 years of innovation and we're just getting started

Aug. 26 Times Square Event
It was a striking sight, even in a city where the unusual is expected. On Tuesday, Aug. 26, a gigantic washer and dryer appeared in Times Square — plus hundreds of shirts and jeans dangling from 700 feet of clothesline overhead.

In celebration of the new GE Profile frontload washers and dryers, GE collaborated with Clothes Off Our Back® to auction one pair of Ryan Seacrest's jeans live in the Square. Alison Sweeney, star of "Days of Our Lives" and host of "The Biggest Loser," led the auction and announced the winner.

Event staffers handed out thousands of big red bags emblazoned with "fuhgeddaboudit." That's a nod to the SmartDispense technology that allows consumers to put detergent in the washer once and then forget about it for up to six months, while the washer automatically dispenses an appropriate amount of detergent for each load.

A drawing was also held for a GE Profile laundry pair with SmartDispense pedestal and dryer storage pedestal in Times Square.

Winners
Clothes Off Our Back Auction's Winning Bidder
Heather K. was the lucky bidder during the Times Square auction and took home a pair of jeans owned by Ryan Seacrest for $375.

The live Times Square auction of Seacrest's jeans kicked off an online Clothes Off Our Back auction for jeans owned by many other celebrities, including Miley Cyrus, Rachael Ray, Forest Whitaker, Alan Alda, Debra Messing, Christian Slater, Nick Lachey and many more! View the winning bids.

Learn more about the GE Profile frontload laundry pair and the event:

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• Photo Gallery

View highlights from the Aug. 26 event in Times Square, including a live public auction of a pair of Ryan Seacrest's jeans.

• Videos

Watch the Auction at Times Square Missed the big event? Watch Alison Sweeney auction off a pair of Ryan Seacrest's jeans.

Watch the Behind-the-Scenes Preparation for this Extravaganza View time-lapse video of the event setup in Times Square.

Watch the TV Commercial Watch our latest television ad for the GE Profile frontload washer and dryer.

*Based on 8-lb AHAM load, 10 loads per week.

Photo of Manhattan skyline at Night, New York City: Joshua Haviv Photography (iStockphoto.com)